IBBS (Momentum) Design System

I created several design systems as IBBS (now part of Momentum Telecom) evolved as a company.

Goal:

Have a scalable, easy to use and cost effective design system that would also save time for users.

Approach:

I took a holistic approach, considering the overall environment and problems the design system would need to solve.

I gathered research from stakeholders, brainstormed ideas by sketching them out and using exercises like “Before/During/After” and also led ideation workshops to explore proposed ideas. Next I would decide on a couple of approaches and present them to stakeholders, then test or refine approaches with them.

I next would create a design system guide that included branding elements such as logo use, typography, and templates and also CSS styles, code templates and guides for use in products and web based platforms.

Impact:

This design system was used for everything from website templates and web based platforms and products to email templates, trade show graphics, and promotional videos.

Here are a few examples of how the design system was applied: